people to click on.
The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies based on this is called search engine optimization. Search engines offer the most cost effective mechanism to acquire real and live business leads. It is found that in most cases, search engine optimization delivers a better ROI than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay perclick advertising, and digital campaigns and promotions.
Algorithm?
Each search engine has something called an algorithm which is the formula that each search engine uses to evaluate web pages and determine their relevance and value when crawling them for possible inclusion in their search engine. A crawler is the robot that browses all of these pages for the search engine.
GOOGLE Algorithm Is Key
Google has a comprehensive and highly developed technology, a straightforward interface and a wide-ranging array of search tools which enable the users to easily access a variety of information online.
Google users can browse the web and find information in various languages, retrieve maps, stock quotes and read news, search for a long lost friend using the phonebook listings available on Google for all of US cities and basically surf the 3 billion odd web pages on the internet!
Page Rank Based On Popularity
The web search technology offered by Google is often the technology of choice of the worlds leading portals and websites. It has also benefited the advertisers with its unique advertising program that does not hamper the web surfing experience of its users but still brings revenues to the advertisers.
When you search for a particular keyword or a phrase, most of the search engines return a list of page in order of the number of times the keyword or phrase appears on the website. Google web search technology involves the use of its indigenously designed Page Rank Technology and hypertext-matching analysis which makes several instantaneous calculations undertaken without any human intervention. Googles structural design also expands simultaneously as the internet expands.
Page Rank technology involves the use of an equation which comprises of millions of variables and terms and determines a factual measurement of the significance of web pages and is calculated by solving an equation of 500 million variables and more than 3 billion terms. Unlike some other search engines, Google does not calculate links, but utilizes the extensive link structure of the web as an organizational tool. When the link to a Page, lets say Page B is clicked from a Page A, then that click is attributed as a vote towards Page B on behalf of Page A
Submitting your URL to Google
Google is primarily a fully-automatic search engine with no human-intervention involved in the search process. It utilizes robots known as ‘spiders’ to crawl the web on a regular basis for new updates and new websites to be included in the Google Index. This robot software follows hyperlinks from site to site. Google does not require that you should submit your URL to its
database for inclusion in the index, as it is done anyway automatically by the ‘spiders’. However, manual submission of URL can be done by going to the Google website and clicking the related link. One important thing here is that Google does not accept payment of any sort for site submission or improving page rank of your website. Also, submitting your site through the Google website does not guarantee listing in the index.
Google Guidelines
Here are some of the important tips and tricks that can be employed while
dealing with Google.
Do’s
• A website should have crystal clear hierarchy and links and should
preferably be easy to navigate.
• A site map is required to help the users go around
your site and in case the site map has more than
100 links, then it is advisable to break it into
several pages to avoid clutter.
• Come up with essential and precise keywords and make sure that your
website features relevant and informative content.
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• The Google crawler will not recognize text hidden in the images, so
when describing important names, keywords or links; stick with plain
text.
• The TITLE and ALT tags should be descriptive and accurate and the
website should have no broken links or incorrect HTML.
• Dynamic pages (the URL consisting of a ‘?’ character) should be kept
to a minimum as not every search engine spider is able to crawl them.
• The robots.txt file on your web server should be current and should
not block the Googlebot crawler. This file tells crawlers which
directories can or cannot be crawled.
Don’ts
• When making a site, do not cheat your users, i.e. those people who
will surf your website. Do not provide them with irrelevant content or
present them with any fraudulent schemes.
• Avoid tricks or link schemes designed to increase your site's ranking.
• Do not employ hidden texts or hidden links.
• Google frowns upon websites using cloaking
technique. Hence, it is advisable to avoid that.
• Automated queries should not be sent to Google.
• Avoid stuffing pages with irrelevant words and
content. Also don't create multiple pages, sub-domains, or domains with significantly duplicate content.
• Avoid "doorway" pages created just for search engines or other "cookie
cutter" approaches such as affiliate programs with hardly any original
content.
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